AnnualReportFinancialStatments2023

Annual Report &

Annual Report & Financial Statements 2023 Making the most of our strengths Cont. Strategic Report Keepmoat’s existing strengths support our growth ambitions: National scale, local understanding Keepmoat has successfully grown into a large national business with deep local roots, and we will maintain that national and local approach as we continue to grow. Our comprehensive offer We have a broad set of skills ranging from developing partnerships, establishing supply chains, building new homes of all tenures, and supporting large-scale, housing-led community regeneration schemes. Organic growth In the next five years we intend to increase the number of new homes we build for sale or rent and continue to make a significant contribution to meeting the country’s housing needs. • Grow our core: Our core business is to deliver affordable high-quality homes for first time buyers, alongside our work in partnership with local authorities, housing associations and other providers of housing. Our multi-tenure approach provides us with flexibility and resilience, enabling us to serve these markets most effectively. • Expand in our newer geographies: We will continue to expand our offer in Scotland, the South West and South Midlands. Shape more partnerships At the heart of our growth will be deeper and broader partnerships with existing and new partners. That requires us to understand partners’ challenges and objectives and develop ways to help them meet their goals whether economic - growth; social - tackling deprivation, improving health; environmental - reducing carbon consumption; financial - reducing operating costs; operational - improving customer service; or strategic - developing their housing portfolios. Efficiency and effectiveness As we grow, we risk becoming less agile. Through our model of regional empowerment underpinned by our Group Operating Framework, we can be both local and agile, but also bring the benefits of a larger business such as professional rigour, quality, efficiency, and effectiveness in winning and delivering work. That means we share what works well and avoid duplication and unnecessary costs, as our customers rightly expect. Building our brand We are continuing to build the profile of the Keepmoat brand with our partners, suppliers and other stakeholders as well as enhancing our brand position with customers as a builder of affordable, high quality, new homes. 20 KEEPMOAT.COM 21