Annual Report & Financial Statements 2022 Chief Executive’s Review Cont. A regional focus on national delivery Keepmoat is committed to delivering high-quality, affordable homes across the UK, with nine regional businesses organised into three divisions: Scotland, North East and Yorkshire East; the North West, MCI, West Yorkshire, and South Midlands; and the East and West Midlands. Our regional businesses and their boundaries remain flexible, allowing for growth and expansion into new areas where this makes sense and for our regions to remain at an optimum size for effective management. A Divisional Chairman is responsible for each of the divisions, supported by a Divisional Finance Director, and each of the regional businesses has its own management board and is empowered to deliver our overarching Operational Excellence strategy, applying the Group’s policies and systems to local markets and circumstances. This structure means that we are well positioned for future growth in the right locations. The introduction of our Group Operating Framework has further underpinned this approach. Over the past twelve months we have continued to concentrate on driving excellence in all areas of the business to promote even greater rigour to manage our sites holistically to fully optimise our economic returns over the full lifecycle of our developments. With enhanced financial processes and reporting we are able to ensure that we are buying land with the right margins and in the right locations. 9 KEEPMOAT.COM
Strategic Report Map Key: Scotland North East Yorkshire West Yorkshire East North West MCI Developments West Midlands and South West East Midlands South Midlands 3,776 homes sold in 2022 10
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Directors’ Report 92
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