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Keepmoat Homes Annual Report 2021

Annual Report and financial statements for the year ended 31 October 2021.

OUR VISION, MISSION AND

OUR VISION, MISSION AND VALUES Our Vision, Mission and Values Our vision, mission and values shape our strategy and the way we work, and mean we are a different type of housebuilder. Our corporate strengths include our local knowledge, long term partner relationships, national and local presence, supply chain and our ability to enhance local economies by employing local firms and creating local jobs. Keepmoat Vision: Building communities, transforming lives. This means that we think and act beyond bricks and mortar. As well as creating better places for people to live, we know that our success depends on us playing our part in building the strong communities our partners and customers want. We work with our partners to regenerate places to improve economic and social outcomes for the local community while providing housing choice in these areas. We focus on improving the communities we work in and the people we serve, creating significant local economic benefits through our supply chain and local employment. 6% of our workforce are trainees, apprentices and graduates. Keepmoat Mission: We are committed to developing enduring relationships to build more, vibrant new communities at prices our customers can afford. Our mission explains how we are very different from a traditional housebuilder. It’s in what we do, and how we do it. We create long term partnerships with landowners and with registered providers of affordable housing. Together we build attractive, affordable and high-quality homes and communities where people want to live, work and play. We bring together all facets of housing development, including design, planning and community engagement skills, to help partners achieve their ambitions. We nurture an extensive supply chain of small and medium sized companies that support us around the country and make that supply chain available to our public and private sector partners. 26 KEEPMOAT.COM

STRATEGIC REPORT REPORT Keepmoat Values: Straightforward, passionate, collaborative and creative. Our values support the vision, shape the culture and reflect how we work and behave. • Straightforward: We get the job done in the most efficient way. We are friendly, open and honest. In other words, the people you could trust on any project, large or small. • Passionate: We care about what we do. We put pride and energy into delivering results. We give the best, so more people can enjoy living in safe, happy communities and homes. • Collaborative: We work together in partnership to deliver the very best customer experience. By sharing our expertise, we can build the very best quality new homes. • Creative: We are proactive, flexible and resourceful. We listen, learn and deliver solutions. ANNUAL REPORT & FINANCIAL STATEMENTS 2021 27