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Keepmoat Homes Annual Report 2021

Annual Report and financial statements for the year ended 31 October 2021.

CHIEF EXECUTIVE

CHIEF EXECUTIVE OFFICER’S STRATEGIC REPORT A regional focus on national delivery Keepmoat Homes is committed to delivering high-quality, affordable homes across the UK, with nine regional businesses organised into two divisions: the North Division, comprising Scotland, the North West, MCI (North West), the North East and West Yorkshire; and the South Division, comprising East Yorkshire, East Midlands, West Midlands and South Midlands. The regional businesses and their boundaries will remain flexible, allowing for growth and expansion into new areas where this makes sense and is required to enable all offices to remain at an optimum size for effective management. A Divisional Chairman is responsible for each of the two divisions, supported by a Divisional Finance Director, and each of the regional businesses has its own management board and is empowered to deliver our overarching operational excellence strategy, applying the Group’s policies and systems to local markets and circumstances. This structure and approach mean that we are well positioned for future growth in the right locations. Over the past twelve months we have continued to concentrate on driving excellence in all areas of the business and continuing to promote even greater rigour to manage our sites holistically to fully optimise our economic returns over the full lifecycle of our developments. With enhanced financial processes and reporting, this enables us to ensure we are buying land with the right margins and in the right locations. As a result, we remain well positioned to deliver shareholder value and delight our customers by building more of the high-quality homes they desire, in the places they want to live. 9 regional businesses Organised into two divisions: North Division - Scotland, North West, MCI (North West), North East and West Yorkshire. South Division - East Yorkshire, East Midlands, West Midlands and South Midlands. 8 KEEPMOAT.COM

STRATEGIC REPORT Map Key: Scotland North East Yorkshire West Yorkshire East North West MCI Developments West Midlands and South West East Midlands South Midlands 3,915 homes sold in FY21 ANNUAL REPORT & FINANCIAL STATEMENTS 2021 9